Laatst bijgewerkt op: 13/08/2026
A bag of specialty coffee rarely lists only the country of origin. You’ll often see the region, subregion, farm, estate, cooperative, or washing station listed as well. That may seem like a lot of detail, but it’s precisely that information that helps you better understand where the coffee comes from and what flavor profile to expect.
In this series, Richard Schukkink of ITC Academy explains how to read coffee packaging. This time, we’ll look at origin: from country to processing station.
This article is part of the series“What’s on my coffee bag?”
You can find a complete list of all articles on the overview page.
Coffee is an agricultural product
Coffee is an agricultural product, and you can taste it. Just as an apple from Zeeland can taste different from an apple from South Tyrol, coffees from different regions vary greatly from one another.
Climate, soil, altitude, rainfall, temperature, and hours of sunshine all influence how a coffee cherry grows and ripens. Its origin therefore gives you a first impression of what to expect in your cup.
Country of origin
The country is often the first indication of origin listed on packaging. That makes sense: coffee-producing countries vary greatly in climate, landscape, and production traditions.
In Ethiopia, many coffees grow at higher altitudes, often in relatively cool conditions. The berries ripen slowly, allowing complex aromas to develop that are reminiscent of flowers, citrus, or stone fruit. In Brazil, many plantations are located at lower elevations and the climate is warmer. This often results in coffees with notes of chocolate, nuts, caramel, and cocoa.
That doesn’t mean that every Ethiopian coffee is floral or that every Brazilian coffee tastes like chocolate. These are general trends, not hard and fast rules. Still, the country of origin does help provide an initial guide. People who enjoy fresh, lively flavors often look to different countries than those who prefer soft, round, and sweet coffees.
Why the region is often more important
Differences can be enormous even within a single country. So the country of origin doesn’t tell the whole story.
Take Colombia, for example. A coffee from Huila can taste very different from one from Nariño, even though they come from the same country. Altitude, rainfall, soil types, and temperatures vary greatly. The same is true in Ethiopia: regions such as Yirgacheffe, Sidama, and Guji have each developed their own reputation and flavor profile.
That’s why specialty coffee roasters are increasingly specifying not only the country but also the region or subregion. The comparison with wine is obvious. A wine lover doesn’t just look at France, but at Bordeaux, Burgundy, or Champagne. With coffee, this is increasingly the case as well.
Farm or estate
Sometimes the information goes even further and includes the specific name of a farm or estate on the packaging. This usually means that the coffee comes from a single farm, finca, or plantation.
Two farms located just a few kilometers apart can still produce different coffees. The elevation may vary slightly, the soil has its own composition, and farming practices also play a role. Consider factors such as the selection of ripe cherries, pruning, shade management, fertilization, and quality control during processing.
A farm name also makes the supply chain more transparent. You can often literally trace where the coffee was produced and by whom. For many specialty coffee roasters, that traceability is an important part of their business model.
What is a washing station?
Not all coffee comes from a single large farm. In many coffee-producing countries, production actually consists of thousands of small farmers, each with a small plot of land. You see this, for example, in Ethiopia, Rwanda, Burundi, and parts of Kenya. A farmer sometimes has only a few hundred coffee bushes—too few to process and export on their own.
That is why many farmers bring their freshly picked coffee cherries to a central processing station: a washing station. Such a station receives cherries from dozens, hundreds, or sometimes thousands of farmers in the surrounding area. There, the cherries are sorted, pulped, fermented, washed, dried, and prepared for export.
If the packaging shows a washing station, the coffee comes from farmers who supply that station. So the coffee doesn’t come from a single farm, but its origin is still much more specific than just a country name.
Some washing stations have built an excellent reputation in the specialty coffee world. Through careful processing and consistent selection, they are able to deliver distinctive coffees year after year.
Origin is also recognition
The mention of a country, region, farm, estate, or washing station serves several purposes. For you, as a coffee drinker, it’s a tool to help you learn to recognize flavors. The more specific the origin, the easier it becomes to make connections between location, processing, and flavor.
At the same time, this information recognizes the people behind the coffee. Instead of an anonymous product, it reveals which region, community, or producer was responsible for growing and processing it.
That doesn’t mean that every detail on the packaging automatically says anything about quality. But it does help make coffee less anonymous. And the more you know about where a coffee comes from, the better you can figure out which origins suit your taste.








