THEE

Houjicha Hero

Houjicha: roasted green tea from Japan

This Japanese green tea is roasted after processing, giving it a flavor that is more reminiscent of nuts, wood, and caramel than of grass or seaweed.

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Tea Trends 2026 Hero

10 Tea Trends That Are Shaping 2026, and Why Only a Few Will Truly Define the Future

Tea is evolving from a side item on the menu into a full-fledged beverage category. Bernadine Tay, president of the European Speciality Tea Association, sees matcha, origin, the hospitality industry, wellness, and tea pairings in particular as signs of a broader shift.

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matcha cultivars young plant

Cultivars and genetics: why not every tea plant can be turned into matcha

In this article, you’ll discover how cultivars—the genetic varieties of the tea plant—determine how a plant responds to shade, how much umami it develops, and how creamy or bitter the final matcha will be.

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Kiona Malinka

Kiona Malinka on 12.5 years of Crusio Tea, matcha and the approving nod from her tea master

Kiona Malinka of Crusio Tea tells how specialty tea came of age in the Netherlands. About matcha, tea trends, Japanese tea masters, Chinese plantations and why tea is finally being taken seriously in hospitality and coffee bars.

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Severin_Spuma_lite_AI_blog post hero
Want to make your own matcha latte? The SEVERIN SPUMA Lite heats and froths the milk, so you can enjoy it hot

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The World of Tea book
Behind a peaceful cup of coffee lies a world of flavor, trade, philosophy, and conflict. The author answers five questions about her

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KTC News: October Hero
Tea from the fields of Brabant, a roastery looking to phase out gas, and two chocolate bars up for grabs. Plus: a

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Fairtrade Original Matcha Featured Image
This bright green tea powder comes from a remote mountain community in China and is perfect for tea and (iced) matcha lattes.

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Alpro Flavor Studio hero
Coffee and tea experts share seasonal recipes and practical ideas for restaurant menus. The workshops take place at a pick-your-own garden in

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PREMIUM

Houjicha Hero
This Japanese green tea is roasted after processing, giving it a flavor that is more reminiscent of nuts, wood, and caramel than

Read more “

PREMIUM

Tea Trends 2026 Hero
Tea is evolving from a side item on the menu into a full-fledged beverage category. Bernadine Tay, president of the European Speciality

Read more “

PREMIUM

matcha cultivars young plant
In this article, you’ll discover how cultivars—the genetic varieties of the tea plant—determine how a plant responds to shade, how much umami

Read more “

PREMIUM

Kiona Malinka
Kiona Malinka of Crusio Tea tells how specialty tea came of age in the Netherlands. About matcha, tea trends, Japanese tea masters,

Read more “

Arla cold foam hero
With Arla Pro Cold Foam, you can easily give iced coffees, matchas and signature drinks a creamy finishing touch. We share two

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LASTEST NEWS

KTC News: October Hero

koffieTcacao News – October 2026

Matcha Tasting Hero

PREMIUM

Tasting Matcha: Umami, Bitterness, and Mouthfeel

Maxwell Colonna-Dashwood

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Interview with Maxwell Colonna-Dashwood: From Artist to Coffee Visionary

Japanese Castella from The Art of Baking by Hidde de Brabander

Cookie de Savoie: an airy classic from French patisserie

Spencer Hyman - Cocoa Runners

Spencer Hyman: “We need to educate consumers to appreciate good chocolate”

City Trip to Yerevan

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Citytrip Yerevan: modern and classic coffee culture in Armenia’s capital

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